We do not collect any personally identifiable information (“Personal Information”) from individuals unless specifically provided by the individual. For example, you may voluntarily provide us with Personal Information when you purchase products or services on the Alliance Sites, provide feedback on our products or services, request any offer or coupon made available on the Alliance Sites, send questions, solicitations, inquires, critiques or comments to us, apply for a job online or register for specific online programs, surveys, auctions or other transactions or activities. You are not required to provide Personal Information to access an Alliance Site.
Personal Information might include: (a) contact information (e.g., name, address, phone number, date of birth and email address); (b) credit card information (e.g. credit card number); (c) information regarding certain of your preferences related to us or an Alliance Site; and/or (d) information regarding how you became aware of the Alliance Sites. Personal information also includes information about an individual’s activities, such as information about his or her activity within an Alliance Site, and demographic information, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.
We may also collect and store statistics and other non-personal information about the online activities of our visitors on an aggregate basis (“Non-Personal Information”). Non-Personal Information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. It includes non-personal information such as IP Address, browser type, system type, page hits, number of visits, web pages viewed and the length of visits to the Alliance Sites. We do not tie Non-Personal Information to your Personal Information.
For reasons such as improving your experience at our Alliance Sites or personalizing our Alliance Sites to you (for example, providing better product recommendations or special offers that we think will interest you), we may supplement the information that you provide with information from third parties.
We will not knowingly collect any Personal Information from children 17 years of age or younger. When you disclose Personal Information on the Alliance Sites, you are representing to us that you are 18 years of age or older. If a person 17 years of age or younger has provided Personal Information to us, a parent or guardian should contact us at [email protected] so that we can remove such Personal Information from our active databases.
Using Your Information
The Personal Information that you provide will be available to us and our agents, representatives, co-branding partners, subsidiaries, affiliates and franchisees or our subsidiaries (collectively, the “Alliance Parties”), as well as Alliance’s trusted third-party service providers and contractors (collectively, “Third-Party Providers”). By submitting Personal Information, you grant to the Alliance Parties and the Third-Party Providers a license to use such Personal Information for the purposes described in this section. Personal Information shall be used for the purposes indicated at the time you voluntarily provide such Personal Information. In addition, the Alliance Parties and Third-Party Providers may also use your Personal Information, alone or in combination with the information submitted by other users, to improve the Alliance Sites’ navigation or infrastructure, in internal marketing analyses or reviews, and for other administrative purposes. Additionally, unless you notify us to the contrary, any Alliance Party may use your Personal Information in the future to provide you with information on products, services, special offers and/or deals. If you do not wish to receive these types of communications or allow an Alliance Party to use your Personal Information in such a manner, please contact us in the manner identified in the “Opt-Out” section below. Notwithstanding the foregoing, if you are located in Canada, no Alliance Party will use your Personal Information to send you information on products, services, special offers and/or deals unless you request to receive such information.
We also might use Non-Personal Information to improve your experience on the Alliance Sites and to enhance the Alliance Sites. By using the Alliance Sites, you grant the Alliance Parties and any Third Party Provider a perpetual, irrevocable, worldwide, royalty-free, sublicensable (through multiple tiers) license to use, reproduce, cache, store, modify, publicly perform, publicly display, distribute and transmit such Non-Personal Information for any purpose, and waive any moral rights and publicity rights in such Non-Personal Information.
If you choose to opt-out from allowing the Alliance Parties to use your Personal Information in the future to provide you with special offers/marketing communications, simply click the “Opt-out” box at the time you provide Personal Information. You may also contact us directly at [email protected]. Additionally, “Opt-out” instructions are contained in each special offer/marketing communication sent to you. Upon receipt and processing of an “opt-out” request, we will, within a commercially reasonable amount of time, remove your information from any listings used to provide you with special offers/marketing communications from Alliance Parties in the future. Please note that we may occasionally contact you for administrative purposes even if you unsubscribe from our email list.
Controlling or Changing Your Information
You may review, change, or request the deletion of your Personal Information and preferences at any time by contacting us at [email protected] We will then take all reasonable efforts to correct or remove your Personal Information from our active database.
We take every reasonable precaution to protect your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. When our registration/order form asks you for Personal Information, that information may be encrypted and is protected with industry-standard encryption software – SSL. If we do so, we will notify you at that time if such encryption is available. Please note, however, that no data security measures can be guaranteed to be completely effective and we cannot guaranty the safety or security of your information. You understand that your use of the Alliance Sites and submission of information to us is at your own risk.
Limits on Our Abilities